Brand Strategy
Your brand is your ambassador and it’s more important than ever to get your brand strategy right and ensure your brand identity stands out.
From start-ups to established businesses, we can help you position your brand with unique values and tell your story with an engaging tone of voice and stunning brand design. Because every business is different, we tailor our approach to deliver unique solutions for every brief, from strategy through to bespoke, eye-catching and memorable brands.
To find out more about our creative branding services, please get in touch:
on +44 (0)20 7637 2614 or hello@imlondon.co.uk
or hello@imdubai.ae
What is brand design?
A brand identity is more than just a logo – it’s how a brand looks, sounds and feels. Bringing a brand to life through creative brand design consistently across platforms is our forte – from logo design, colour palette, typography, imagery and copywriting / tone of voice. We consider every detail to create engaging brand identities that are truly unique to each company we work with, targeting their specific audiences and delivering business objectives.
Rebranding - our approach
Rebranding is one aspect of maintaining good business strategy. We recommend that businesses undertake a brand audit at least every five years to keep branding relevant to their vision, current marketplace and opportunities. From a simple brand identity refresh to a complete overhaul, we work closely with our clients to understand specific business requirements, ensuring the best brand strategy for better customer engagement and return on investment.
Brand guidelines
In brand design, the devil is in the detail. Clear brand guidelines are the foundation for successful and consistent brand identities. We specialise in creating, adapting and evolving brand guidelines; offering each company its own distinctive identity through stunning graphic assets, image style, colours, typography, tone of voice and more. Carefully curated guidelines ensure that brand assets are always used in the correct way across all collateral, ensuring a consistent visual message.
