BLUE BOAR SMOKEHOUSE & BAR
Contemporary British dining in the heart of London’s Westminster village – Blue Boar Smokehouse & Bar.
Inspired by local history and launched in 2012, IM London was drafted in to create the stunning brand identity and brand guidelines for Blue Boar. We have evolved its distinctive look through all their marketing and operational material, including menus, promotions, advertising, merchandise and more.
Strategy • Branding • Creative • Advertising • Print • Packaging •