BLUE BOAR SMOKEHOUSE & BAR
Contemporary British dining in the heart of London’s Westminster village – Blue Boar Smokehouse & Bar.
The challenge
To create a distinctive brand for a new Smokehouse & Bar in the heart of London near Westminster.
Our approach
Positioning > Brand Identity > Brand Guidelines > Brand roll-out
Our work
Our positioning work was rooted in the unique nature of Westminster’s neighbourhood community and the branding was inspired by local history.
We created a distinctive, confident brand identity that was designed to evoke a feeling of hostelries from the past but with a contemporary twist.
IM London applied the branding throughout all marketing and operational materials, including menus, promotions, advertising, A-boards merchandise and more.