A new challenger airline entering the market aspires to be the best airline in the world. Their vision is simply to be the desired choice amongst all airlines. As with all start ups the challenge is to create a brand from the concept visualised by the founder and team.
Our task was to develop a brand presence for this start up airline through positioning, brand identity and bring the brand to life through the roll out.
Our approach was to build the brand foundations, articulating the vision, value pillars and core propositions followed by developing the brand identity and rollout applications to support the operational timeline.
Our work includes the development of a Brand Book and Guidelines, visual identity, livery design, sub branding (classes, loyalty), signage, advertising, event collateral, branded merchandise and give aways, brochures, reports, uniform design support.