The challenge

The client required branding that would do justice to their ‘apothecary’ style new product range that was about to burst onto the market.

Our objective

To create an intriguing brand with its own unique style and roll it out to key brand touch points.

Our approach

Research > brand identity > website > packaging > print

Branding

Whilst reflecting the traditional apothecary look, we blended in some contemporary twists resulting in strong standout for the brand within a saturated FMCG market.

This was followed through with the design and build of an immersive website, made up of virtual rooms for the user to explore and interact with for more content.  Animation and scrolling with the journey starting at the bottom, add to the overall ‘strangeness’ and unique flavour of the brand.  

We rolled out the branding to packaging and labelling, where the logo mark and label designs are perfectly offset by the traditional apothecary style bottling.  

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