The Challenge

To build and maintain BGL’s position as the leading UK owner and operator of leisure facilities, including golf, through strategic branding and creative marketing support

Key Objectives

To provide continuous branding, marketing and creative design as required by the group from 2014 onwards.  

Our Work

Branding

Rebranding of the BGL Group along with a rebrand or a brand refresh for 10 individual golf locations including Burhill Golf Club at the luxury end of the market to a range of midmarket and budget golf locations and brands. 

Creation of a new Adventure Leisure brand from positioning, product concept and naming to brand identity, design development and roll out.  BUNKERS! is a colourful, fun and engaging brand aimed at young adults 

Brand roll outs

IM has rolled out the branding and delivered creative concepts, design, rebuild and relaunch of 12 websites encompassing golf clubs, and adventure leisure locations; all positioned to support the sustainability and ecological principles of BGL.  

Creation of a new Adventure Leisure brand – BUNKERS! from positioning, product concept and naming to brand identity, design development and roll out.  BUNKERS! is a colourful, fun and engaging brand aimed at young adults.

Design and development of the Group’s first Country Club concept and brand to capture the essence of this contemporary and relaxing golf, health & fitness venue.

Marketing

Creative concepts, design, rebuild and relaunch of 12 websites encompassing golf clubs, adventure leisure locations and the group’s corporate website – all positioned to support the sustainability and ecological principles of BGL.  

We continue to provide ongoing marketing support for all leisure brands within the group including digital design, development and content updates.

Redesign and relaunch of BGL’s company website, which includes  some light, fun leisure animation to complement the corporate look.

Outcome

BGL has continuously maintained its leading position in the competitive UK leisure market.

The BGL corporate site, which includes some fun yet subtle animation on each page.