HUB BY PREMIER INN
In 2014, Whitbread, owner and operator of Premier Inn, spotted a gap in the market for a new style of urban hotel chain. We were brought in to develop the concept, name, identity and branding after conducting extensive market research. Aimed at well-travelled, tech-savvy customers, the brand stands out with a simple, playful and distinctive acid green identity. We rolled out the branding across collateral including signage, in-hotel printed & digital collateral, advertising, uniforms & more. We also went on to brand Hub’s cafe ‘Proven Dough’.
Research • Strategy • Branding • Creative • Digital • Advertising • Signage • Presentations • Uniforms • Merchandise •