The Challenge

To reposition and relaunch the Enness brand and to support the company’s business plan for growth and expansion. 

Since the repositioning, the company has increased its line of products and services as well as entering six international markets.

Objectives

To create a totally new look and feel for the brand to reflect its high-end market position and apply the new branding throughout digital and more traditional communication channels.

Our approach

Brand audit > Brand Identity > Website > Brand Activation > Marketing services    

Brand audit and identity

From the findings of our brand audit, we went on to create a simplified, modernised logo that would resonate with new and existing clients across a global market place.   

We refreshed the colour palette for a more contemporary feel and created a bespoke illustration style to complement the brand identity across all assets; the illustrations, which IM continued to develop over time, have given the brand a unique look & feel that engages across many international markets.     

Brand activation

To relaunch and roll out the new branding, we started by designing and building a new website; at the same time we created a full suite of stationery including business cards along with signage and new collateral; the latter includes digital and print versions and a continuously updated series of market reports and financial guides.

Outcome

The brand has helped to create a strong and unique market position for Enness and the company continues to grow ahead of the competition.