LILY SOUTTER NUTRITION
We were approached by this client when she was first starting out and in need of a brand for her new business – Lily Soutter Nutrition.
Discovery > Concepts > Brand Identity > Application
In the discovery phase, we spent time understanding the client’s long term aspirations and immediate business goals.
As with many start-ups, the brand needed to strongly reflect the client’s personal tastes as well as those of her target audience.
The outcome is a Nutrition brand with gravitas and a clear standout within a very saturated market. The overall feel is quirky yet sophisticated and it continues to look fresh after 5 very successful years since launch.