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Delivering world-class branding with a difference

From multi-nationals to start-ups across many industries, we deliver unique brand strategies and creative solutions, tailored to each client.

One great team

Big ideas from the heart of London

From the heart of the capital, we are continuously inspired by the buzz and innovation that makes London what it is.  Our story is very simple; we are here to help businesses optimise their branding, maximise market opportunities and achieve the best possible ROI for their customers, employees and shareholders. We are on your side and with extensive experience and knowledge across multiple sectors, we will deliver relevant, credible advice and intelligent creative to ensure you stay ahead of the game.

Contact us on  +44 (0)20 7637 2614 or email

Expertise in the Middle East

We have established our name across a number of sectors in the Middle East, working with some major players in the market; these include Dubai Properties, Discovery Channel, Emirates Leisure Group, Rotana Hotels & Resorts and the iconic Atlantis the Palm.  We love the young, multicultural outlook in Dubai and the energy given off by the city’s exciting pace of change; all this drives us to help clients optimise their brands, fulfil their purpose and achieve far reaching business goals.

Contact us by email 

An established & leading niche agency •

Meticulous personal service & attention to detail from start to finish

After more than 15 years as a senior airline marketer and hotelier, Caroline Beecher founded Independent Marketing in 2000 – to deliver business strategy, creative inspiration and marketing solutions to the service sector. From the outset, we have developed expertise and achieved success, guided by our key values: strategic thinking, compelling creative and exceptional service.



A small team that does big things…

Caroline Beecher
Caroline Beecher

Founder & Chairman

After 10 years as head of marketing at Cathay Pacific UK, Caroline moved into hotels with the Forte Hotels Group where she spent 9 years at Director level overseeing the branding and marketing for 5 hotel brands and 300+ hotels, ranging from budget to luxury. Caroline went on to set up IM London in 2000 as an independent strategic consulting and branding agency. She is an expert in optimising brands and market opportunities, working through the complexity of operational and commercial realities to articulate and deliver competitive edge and sustainable results.

Liz Whiu
Liz Whiu

Managing Director

As an expert in brand strategy, branding and customer experience from start-ups to business transitions, Liz has a breadth of experience across finance, hotels and resorts, aviation, property development, health care and education sectors. Liz has led many multi hierarchical and functional teams to develop strategies, systems and creative solutions whilst coordinating partners and suppliers across leisure, corporate, industry and governmental partnerships. Additional areas of specialism include corporate marketing, customer research and service standards.

Amber Blakeney
Amber Blakeney

Creative Director

Amber started her career in Australia, before moving to London and joining IM London in 2013. She has 12+ years’ global branding experience across many sectors including food, hospitality, property, leisure, energy, travel and health. She has a great flair for concept creation, understanding client branding and matching needs with outstanding visualisations; her attention to detail is carried through to all branding and communications from reports to advertising to display and digital. Amber directs a team of experienced designers.

Keith Bradley
Keith Bradley


Nathan Barton
Nathan Barton

Web Developer

Victoria Crampton
Victoria Crampton

Social Media

Gretchen Reese
Gretchen Reese

Digital Marketing


IM is a specialist branding, marketing & creative agency. Established in London and Dubai, our purpose is to deliver formidable branding, marketing and creative expertise for startups, SME’s and blue-chip companies.

IM London

Registered address
95 Mortimer Street,
London W1W 7ST
United Kingdom

IM Dubai

Registered address
Fujairah – Creative Tower
P.O. Box 4422 Fujairah


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