The challenge

To re- brand the Association for Modern Universities in the UK. There was a need to reflect and promote the importance and energy of the modern universities within the economic and social landscape

Our approach

Discovery > Positioning > Brand identity > Website > Roll out

Our work

From our findings during the discovery phase and our understanding of the political and social responsibilities that come into play, we created a new logo and a contemporary look that reflects the Association’s positioning as the voice of 21st century higher education.

We strengthened the brand awareness and belonging by including iconic graphical assets which are instantly recognisable in the brand roll out across digital and collateral.  We created an engaging image style that embodied the diversity of students and teaching staff.   

The scope of work has included the creation of detailed brand guidelines, website design, design and production of a range of collateral and stationery and on-going design of campaigns, reports and papers to Government and other key stakeholders. 

IM continues to support MillionPlus with their marketing needs.