To develop the company’s brand architecture for business expansion.
Research > Brand architecture > Brand look and feel > Brand website
With Fidelia’s business plan and growth targets in mind, we set out to bring a modern twist to the branding, primarily to give it standout and stature in the often old fashioned market place of residential care.
Simplicity, clear messaging and tone of voice were important; we also provided art direction for new photography which introduced a fresh new style to all imagery.
We went on to design signage, to design and build their website and to provide on-going SEO.