EXPERTS IN
AIRLINE
MARKETING •

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Need regular marketing support but only a few days a month?
We can help.

Just email us and tell us what you need:
hello@imlondon.co.uk or hello@imdubai.ae

Aviation marketing, branding & service design

We have worked with some of the world’s biggest airlines for over 20 years, including:

Cathay Pacific

Etihad Airways

Qantas

 Gulf Air

BMI

Air New Zealand

To find out more about our marketing strategy and brand services for airlines, please get in touch :

 on +44 (0)20 7637 2614 or hello@imlondon.co.uk
 or hello@imdubai.ae 

LET'S TALK
OUR SERVICES
CONSULTANCY •
BRANDING •
MARKETING STRATEGY •
SERVICE DESIGN •
ADVERTISING •
IMPLEMENTATION & ENGAGEMENT •

Etihad Airways Case Study

IM London planned and managed the airline’s repositioning, brand strategy, branding and redesign of all inflight services.

The Brand Challenge

When the new CEO first arrived at Etihad Airways, his vision for change and growth called for repositioning and re-launch of the airline, backed by a complete overhaul of product quality and service philosophy. IM London was called in to offer strategic consultancy, plan, drive and manage the overhaul of the brand and services over a 3 year period.

Our Work

Vision and Values for the company
Interpretation of various strands of research
New brand strategy
Brand Guidelines
Internal brand engagement – including workshops and communications
Project management of new product and service delivery (inflight and ground)
Strategic Consultancy
Service design and alignment with brand
New product/service implementation
Launch

LET'S TALK
OUR EXPERTISE
CATHAY PACIFIC

Cathay Pacific Case Study

IM London is rolling out Cathay Pacific’s branding across the region.

The Challenge

IM London provides communications and support across marketing and sales, targeting both trade and consumer, including the launch of the airline’s new routes. With attention to detail, tight adherence to guidelines and fast turnaround as key requirements, a dedicated senior designer was assigned as team leader along with artworkers with in-depth knowledge of the brand.

Our Work

Commercial brochures
Digital advertising
Press advertising
Merchandise and events material
Premium branded corporate gifts

LET'S TALK
OUR SERVICES

BMI Case Study

IM London managed the airline rebrand and delivered branded communications over 7 years.

The Challenge

When BMI went from being a short-haul carrier to a long haul airline, it needed to reposition, rebrand and gear up to deliver wide-body long haul service for the first time. IM London was asked to chair the Steering Group at the board level to bring together and drive brand strategy, new identity, product development, new service standards, inflight, operations and catering to deliver the transformation – over a 2-year frame.

Our Work

New brand strategy
Overview of all available research
Brand Guidelines
Management and leadership of work groups to deliver
Design of inflight product in line with new branding (interiors/catering)
Design of inflight service approach and detail
Development and implementation of the above
Internal workshops to embed the new brand
Brand launch

LET'S TALK
OUR EXPERTISE

Gulf Air Case Study

IM London providing strategic consultancy to help realign the airline brand with long term business goals for Gulf Air.

The Challenge

Following a change in management and the introduction of a new business strategy, IM London was called in to help with strategic planning and the delivery of the airline’s new branded services.

Our Work

Competitor review
Marketing overview
New marketing and new brand strategy
Alignment of branding
Project management of brand implementation
Launch

LET'S TALK
OUR SERVICES

SELECTED WORK •

OUR WORK

IM

IM is a specialist branding, marketing & creative agency. Established in London and Dubai, our purpose is to deliver formidable branding, marketing and creative expertise for startups, SME’s and blue-chip companies.

IM London

Registered address
95 Mortimer Street,
London W1W 7ST
United Kingdom

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