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Blog Archives
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Apr
16

CHILTERN RELOCATION

Relocation Company Branding Case Study

CHILTERN RELOCATION

An award winning Buckinghamshire based relocation company.

The challenge

To mark their 10th birthday, Chiltern Relocation wanted to re-brand and re-launch their business.

Our approach

Discovery > Positioning > Brand Identity > Website > Collateral

Our work

In keeping with the owner’s style, we aimed to design a contemporary brand identity that captured the company’s high level of professional expertise along with their open, friendly service ethos.

The outcome was a clean, simple logo using a modern font and complementary logo mark.

A new tone of voice and colour palette were also developed and applied to all communications.

To re-launch the brand we designed and built a new website and rolled the new branding out to stationery and a new suite of Market Guides. 

 

Creative • Branding • Signage •  Emails • Digital • Print •

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OUR SERVICES
Apr
16

ATRIIS

Branding For The Travel Sector Case Study

ATRIIS

Transforming managed travel for Travel Management Companies and Corporates

The challenge 

To create a new brand for this exciting tech company that was ahead of its time in 2015.

Our approach

Vision > Positioning > Brand Identity > Website > Marketing

Our work 

We established a unique niche positioning for the brand within the travel booking technology arena and the wider business to business travel sector as a whole.

Playing to the vision and values of the business, we designed a strong and unusual logo, using a bold font and introducing a play on the lettering.  This was completed by a simple, professional colour palette.

In the roll out for launch we designed their  website, stationery, advertising and collateral for marketing and special events.

Explore our Brand Identity services.

Strategy • Creative • Branding • Digital • Advertising • Iconography • Presentations •

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Apr
16

PUMPULI

Marketing For The Child Safety Market Case Study

PUMPULI

Child safety equipment from Finland.

The challenge 

To create a new brand for this innovative product in the child safety market.

Our approach

Discovery > Brand identity >  Photography & video > Website

Our work 

The discovery phase revealed the  founders’ aim to share Finland’s unique approach to family care in new markets.

We started by crafting their brand identity to reflect their professionalism combined with a soft family feel, using a confident lower case font and an interlocking logo mark that sits well with the product purpose.

Our scope of work included the launch and roll out  – from photo shoot and video to website design and build, social media and instruction manual.

Creative • Branding • Photography • Digital • Print •

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OUR SERVICES

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IM is a specialist branding, marketing & creative agency. Established in London, our purpose is to deliver formidable branding, marketing and creative expertise for startups, SME’s and blue-chip companies.

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