closelogo
Need regular marketing support but only a few days a month?
We can help.

Just email us and tell us what you need:
hello@imlondon.co.uk or hello@imdubai.ae
Blog Archives
Home / Blog Archives
May
08

HUBBUL

Recruitment Branding Strategies Case Study

HUBBUL

An online platform that connects freelancers directly to job opportunities.

The challenge

To launch this innovative new concept and platform within the Recruitment sector in 2015.

Our approach

Discovery > Vision > Branding > Promise > Website > Marketing 

Our work 

Following the discovery phase, we established the brand’s market positioning, refined and articulated the founder’s vision and values and finalised the brand identity.

We introduced a unique brand style and tone of voice to appeal to the primary target of freelance creative contractors and created a brand book with brand guidelines.

We went on to design and build their website and to provide  continuous content updates as well as sales support materials and  marketing campaigns across social, emailing and events. 

 

Strategy • Creative • Digital • Brand Guidelines • Advertising • Email Marketing • Social Media • Events •

Let's Talk
OUR SERVICES
May
08

PENINSULA PETROLEUM

Marine Industry Marketing Case Study

PENINSULA PETROLEUM

A leading bunker and lubricant supplier, with an international network of offices and operations in the world’s busiest ports.

The challenge

To help build and maintain Peninsula Petroleum’s position as a trusted, global leader in integrated marine services, storage and supply.

Objective

To provide continuous marketing services, corporate communications and internal communications to support the company’s business plan from 2015 to 2020.

Marketing services 

Helping to evolve the brand over time, IM has created a full range of communications from concepts through to design and artwork; our work includes advertising campaigns (digital & press), brochures, flyers, events, displays, merchandise, corporate gifts, invitations, presentations and project management.

Corporate communications

To showcase the company’s corporate image and credentials, IM produced Peninsula’s major market studies, Annual Reports and key presentation materials over a 5 year period; the work involved concept creation to artwork delivery, including  infographics, iconography and financial reporting, in both digital format and print versions.

Internal communications

IM worked closely with the company to bring the brand to life for their employees in worldwide offices; in particular in setting up the brand values, launching the values internally through digital communications, collateral, a bespoke video and events.  Ongoing internal campaigns include monthly E newsletters to all employees to showcase achievements, encourage collaboration and drive team spirit throughout the business.

Outcome

Peninsula has built a high profile and impeccable reputation in its sector over the years, and the company continues to grow in value and operational scale.

Strategy • Creative • Brand Guidelines • Email Marketing • Advertising • Print • Events • Prensentations •

Let's Talk
OUR SERVICES
May
08

BLUE BOAR

Restaurant Branding Strategy Case Study

BLUE BOAR SMOKEHOUSE & BAR

Contemporary British dining in the heart of London’s Westminster village – Blue Boar Smokehouse & Bar.

The challenge 

To create a distinctive brand for a new Smokehouse & Bar in the heart of London near Westminster.

Our approach 

Positioning > Brand Identity > Brand Guidelines > Brand roll-out 

Our work 

Our positioning work was rooted in the unique nature of Westminster’s neighbourhood community and the branding was inspired by local history.

We created a distinctive, confident brand identity that was designed to evoke a feeling of hostelries from the past but with a contemporary twist.

IM London applied the branding throughout all marketing and operational materials, including menus, promotions, advertising, A-boards merchandise and more.

Explore our Advertising and Branding services.

Strategy • Branding • Creative • Advertising • Print • Packaging •

Let's Talk
OUR SERVICES
May
08

MIMI’S HOTEL

MIMI's HOTEL - SOHO

Part of the Land Union Hotel Group, Mimi’s is located in the heart of London’s vibrant Soho.

The challenge

When German property company, Land Union, decided to create a  unique portfolio of city-based luxury boutique hotels, IM was invited to develop the brand strategy, branding, positioning and execution of the branding across digital and print.

Key objective

To epitomise a distinctive, standout urban style hotel portfolio in the branding.

Our approach

Positioning > Branding > Activation  > Brand roll out

Branding

Starting with Mimi’s hotel, this property was positioned to suit the vibrant and charismatic culture of Soho in the heart of London’s West End.

Our strategy was to develop and refine Mimi’s branding and brand story to project the opulent luxury expected by their high-value guests, creating a chic oasis of comfort, ease and quiet for them amidst the city bustle.

Every brand touchpoint including exclusive Henson’s Bar reflects the brand values in order to match guest expectations and more.

Brand execution & rollout

Following the completion of the brand strategy and identity phases, the rollout has included brand guidelines, websites for each hotel, along with collateral, stationery,  invitations, menus and more.  IM continues to provide marketing for the hotel portfolio.

See also Henson’s, Monbijou Hotel and Mondrian Suites.

Outcome

The portfolio is sought after by business & leisure guests

Strategy • Creative • Digital • Print •

Let's Talk
OUR SERVICES
May
08

PROVEN DOUGH

Restaurant Branding Case Study

PROVENDOUGH DELI & BAR

Casual dining in city centre locations, with delicious grilled sandwiches on artisan bread their speciality

The challenge

To create a comfortable,  friendly bar/café/deli appealing to  ‘on-the-go’ city markets in addition  to hub hotel guests.

Our approach

Brand identity > Brand activation at launch site > Brand roll out

Our work

Contemporary branding  with a rustic touch. Market research,  positioning, concept creation and  branding from naming and identity  to tone of voice, wall graphics,  menus, blackboards, food packaging,  uniforms and signage.

Outcome

An appealing alternative  for café frequenters, offering bar  and deli as well as quality coffee and  fresh food; from its launch in Covent Garden in the  heart of London, it has successfully  rolled-out to 11 sites so far.

Explore our Advertising and Branding services.

Research • Strategy • Branding • Creative • Print • Uniforms • Packaging • Signage •

Let's Talk
OUR SERVICES
May
08

FUSED RECRUITMENT

Recruitment Brand Identity Case Study

FUSED RECRUITMENT

Creative recruitment in London & Brighton.

The challenge

When first starting up, the founder of Fused approached IM to create a brand to set his recruitment agency apart.

Our approach

Discovery > Brand Identity > Website > Collateral

Our work

From our discovery phase we established that the founder needed a young, trendy positioning for his brand that would appeal strongly to his prime target of young marketers and creatives in London and Brighton. 

We set the brand tone with a bold colour palette and image led black and white photography; the imagery was people focused, depicting a casual and engaging lifestyle.

Following the creation of the brand identity and guidelines, we went on to design and build the website and create a suite of stationery and social media banners.

Creative • Branding • Digital • Social media

Let's Talk
OUR SERVICES
May
08

BELGRAVES

Hotel Branding Strategy Case Study

BELGRAVES

A luxury boutique hotel in the heart of Belgravia, London.

The challenge

To reposition this hotel gem as a distinctly individual place to stay, socialise and dine.

Our approach

Brand strategy > Brand refresh > Creative concepts > Promotions and collateral

Our work 

We repositioned and refreshed the brand through use of imagery,  colour and tone of voice, creating a quirky, light hearted and tongue in cheek feel for both business and leisure guests. The opposite in fact to a corporate hotel.

Marketing materials included sales and marketing support materials for road shows and international events, door hangers, restaurant promotions, in bedroom promotions and flyers and on site displays.

Belgraves has since become The Hari.

Strategy • Creative • Branding • Design • Advertising • Print •

Let's Talk
OUR SERVICES
May
08

SAÏD BUSINESS SCHOOL

Marketing Strategy For Education Sector Case Study

UNIVERSITY OF OXFORD - SAÏD BUSINESS SCHOOL

Saïd Business School is the Business School of the University of Oxford.

The challenge 

To deliver a range of marketing solutions to support Saïd Business School in their drive for excellence and growth.

Our work

We have worked within the Business School’s brand guidelines to produce a wide range of marketing materials; these include brochures and interactive PDF’s for their MBA programme course and their Africa Scholarships initiative.  Both combining strong use of photography and colour with well structured layouts that allow for multiple graphs, charts and other detailed information.

We have produced creative concepts and applications for campaigns across print and digital media.

We have also assisted with the branding of several internal faculty centres.

Creative • Branding • Digital • Print •

Let's Talk
OUR SERVICES
May
06

MILLION PLUS

MILLIONPLUS

A membership organisation which promotes the role of modern universities in the UK higher education system.

The challenge

To re-brand the Association for Modern Universities in the UK. There was a need to reflect and promote the importance and energy of modern universities within the economic and social landscape

Our approach

Discovery > Positioning > Brand Identity > Website > Roll out

Our work

From our findings during the discovery phase and our understanding of the political and social responsibilities that come into play, we created a new logo and a contemporary look that reflects the Association’s positioning as the voice of 21st century higher education.

We strengthened the brand awareness and belonging by including iconic graphical assets which are instantly recognisable in the brand rollout across digital and collateral.  We created an engaging image style that embodied the diversity of students and teaching staff.

The scope of work has included the creation of detailed brand guidelines, website design, design and production of a range of collateral and stationery and ongoing design of campaigns, reports and papers to the Government and other key stakeholders.

IM continues to support MillionPlus with their marketing needs.

Creative • Branding • Digital • Advertising • Print • Reports • Iconography •

Let's Talk
OUR SERVICES
May
05

FIDELIA CARE

Marketing For Residential Care Case Study

FIDELIA CARE

High quality, exclusive residential care home in Cheltenham.

The challenge

To develop the company’s brand architecture for business expansion. 

Our approach

Research > Brand architecture > Brand look and feel > Brand website

Our work 

With Fidelia’s business plan and growth targets in mind, we set out to bring a modern twist to the branding, primarily to give it standout and stature in the often old fashioned market place of residential care.

Simplicity, clear messaging and tone of voice were important; we also provided art direction for new photography which introduced a fresh new style to all imagery.

We went on to design signage, to design and build their website and to provide on-going SEO. 

 

Strategy • Creative • Photography • Branding • Digital • SEO • Print • Signage •

Let's Talk
OUR SERVICES

IM

IM is a specialist branding, marketing & creative agency. Established in London, our purpose is to deliver formidable branding, marketing and creative expertise for startups, SME’s and blue-chip companies.

IM London

Registered address
95 Mortimer Street,
London W1W 7ST
United Kingdom

Useful Links

Our Services
Our Expertise
Our Blog
Contact Us
Privacy Policy
Careers

Connect
© IM London 2021. All Rights Reserved

By continuing to use the site, you agree to the use of cookies. See our Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close