closelogo
Need regular marketing support but only a few days a month?
We can help.

Just email us and tell us what you need:
hello@imlondon.co.uk or hello@imdubai.ae
Blog Archives
Home / Blog Archives
Sep
11

EBT SERVICES

Financial Services Branding Case Study

EBT Services

Marine Fuel Trader

The challenge

Start-up marine fuel trader EBT Services approached IM to create a very specific and unique visual identity that would give them standout in a busy marketplace and provide a strong platform for brand development. 

Our work

We created a number of design concepts based around a ‘droplet’ to represent the oil trade, ranging from more traditional to modern variations. 

The chosen brand design features a mark with a reverse droplet splash and slight glow, plus a modern, geometric all caps font. The overall smart, contemporary look is combined with a bold, single minded use of colour and background, with the coloured dot on the ‘I’ complementing the colour of the mark to create a confident finished feel.

Stationery

The branding has been applied to stationery, including business cards.

Branding • Creative • Stationery

Let's Talk
OUR SERVICES
Jun
12

WILLOW WALK HOMES

Property Development Branding Case Study

WILLOW WALK HOMES

Property Developer

The challenge and objective 

Create and launch a new property brand to showcase the ethical, traditional and community values of the business.

Our approach

Logo concepts > brand design > brand style sheet > website  

Branding

IM created a modern premium logo with a touch of whimsy in it which is designed to reflect the individual crafting and tailoring that goes into every property.  The use of soft green as the primary colour reflects the sustainability principles which are a top priority for the business.  A brand style sheet was created to support the integrity and consistency of the branding.

Website

To launch the new branding, we designed and built a clean, simple website that showcases the properties themselves and brings focus to the high quality of the products, the personal service touches, as well as the smart use of high tech and the unwavering sustainability values that underpin everything.

To engage customers and prospects and drive conversion, we included a range of easy, highly visible options for getting in touch.

Outcome

The branding is a key support for the business owners’ dream of creating exquisite family homes in the heart of the Suffolk countryside.

Creative • Branding • Digital

LET'S TALK
May
27

DISCOVERY

Discovery Marketing & Consulting Case Study

DISCOVERY

Global leader in real life entertainment

IM Dubai was engaged to provide strategic marketing and consulting to Discovery in the UAE and throughout the Region over a 12 month period.

Applying the local expertise acquired by our team on the ground in the Middle East, the work involved a wide scope of branding and marketing areas.

The above included strategic direction and planning, partnerships & alliances, creative thinking, concepts, design and project management.

Consultancy • Strategy • Concepts

Let's Talk
OUR SERVICES
May
22

OPALION

OPALION

Plastics & Biodegradable Bags Manufacturer

The challenge

Create a highly engaging way of presenting and selling Opalion’s products and services, including their complicated technical information and important sustainability credentials.

Objective

To re-invent Opalion’s collateral, fact sheets and presentations with a visually led solution that engages customers and all other stakeholders.

Our approach

Discovery > Visual Concepts > Design Development > Artworks > Brand Guidelines

Our work

IM transformed the brand’s communications by turning company information, detailed specifications and processes into simple illustrations and infographics; this has given the brand a unique style and strong stand out within the complex B2B plastics supply market.

The new brand communications are more informal, but remain highly informative, making key information easily accessible and understandable.   

The overall look and feel and tone of voice are also designed to convey the eco-friendly spirit of the company and its use of resources.

Outcome

Brand Guidelines were provided to give clear direction for further rollout and to ensure brand consistency and integrity for the long term.

Creative • Infographics • Brochure • Illustration

Let's Talk
OUR SERVICES
Apr
28

EMERGING ADVISORY

Property Management Brand Identity Case Study

EMERGING ADVISORY

Property management, investment & marketing agency

The challenge

To create a brand to meet the aspirations, values and business model complexity of the organisation.  

Our objective

To create, launch and market an aspirational identity in keeping with the positioning of the business in global markets.   

Our approach

Discovery > Brand Identity > Website > Launch

 Our work

Following our discovery phase to fully understand the team’s thinking and the needs of the business, we created a fresh, modern, digital savvy brand identity and developed the design to form a strong brand platform for roll out.

In launching the brand, the focus was to portray the team’s credibility in delivering tailored solutions within a global and increasingly digital property sector.

For the website in particular, IM needed to showcase their client’s property developments as well as communicating and engaging potential new clients by marketing their full range of services.

Visual messaging was key from the start with iconography, illustration, image style playing a vital role within the website user experience and flow, as well as other communications.

Creative • Branding • Digital • Illustration

LET'S TALK
Apr
27

RISE & LEAD

Brand Visual Identity Case Study

RISE & LEAD

Executive leadership coaching, mentoring & consulting

The Challenge

Founder, Asra, set very high aspirations for the launch of her Executive leadership coaching, mentoring and consulting business.

Objectives

To create strong points of difference and brand standout in a very competitive market, with focus on the owner’s ambitions and strengths.

Our Approach

Brand vision & values > Brand Identity > Website > Video > Brand Guidelines

Our Work

We developed a strong foundation of vision and values from which to build the brand visual identity; the latter aimed to signify collaboration and confidence with its own special style.  The logo mark, colour palette, photography and illustrations provide a distinctive brand look and feel which lends itself well to a range of brand assets.

The website, which includes the brand story on video, sets out to encapsulate Asra’s unique approach by showcasing the brand values and assets through graphics, illustration, tone of voice and iconography. Particular care with the UX and attention to detail throughout the site were top priorities.

The strong visual identity has been integral to creating standout communications across social media.

Positioning • Creative • Branding • Digital • Illustration

Let's Talk
OUR SERVICES
Nov
27

BABA TURKISH GRILL DUBAI

Restaurant Branding Case Study

BABA TURKISH GRILL DUBAI

Exciting new Turkish restaurant at The Westin five-star luxury beach resort, Dubai Marina

The Challenge

To launch a standout new restaurant brand in the very crowded Dubai dining out market.

Our Objective

To create a distinctive brand story and visual identity for this exciting new Turkish dining experience

Our Approach

Brand story > Brand identity > Brand Activation

Our Work

Our story for the brand was built around the concept of ‘legendary’.

Celebrating the best of  Turkish culture and cuisine the focus of BABA is the outdoor ‘mangal’ – and as an integral part of traditional Turkish food culture, fathers or ‘babas’ are the ultimate chefs at the mangal (BBQ).  With this in mind, the essence of the BABA brand story is the endearing feeling the word may evoke as many ‘babas’ are ‘legendary’ to different people in different ways.

We created a very simple, distinctive and confident logo which applies itself well to a full range of brand materials from signage, to menus, to graphics to collateral. For marketing we added a ‘This is not fine dining” strapline & hashtag to emphasise the informal, welcoming and engaging atmosphere that turns exceptional food into unforgettable experiences.

Creative • Branding • Advertising • Print

Some images shown are the property of The Westin Dubai Mina Seyahi Beach Resort & Marina

Let's Talk
OUR SERVICES
Nov
24

BUNKERS! CRAZY GOLF

Mini Gold Branding & Digital Case Study

BUNKERS! CRAZY GOLF

An edgy new adult crazy golf concept

IM London was commissioned to create the branding and website for a funky new adult crazy golf concept ‘BUNKERS!’, aimed at millennials & generation Z.

The logo is made up of wacky, eclectic and bold letterforms with a dynamic sense of movement, representing the fun and varied nature of the offering.

The website has a simple UX, with main imagery inspired by a theme park, with an eye catching ‘glitch’ effect applied. The main focus of the site is to get bookings and showcase the crazy golf holes, which are the best in the industry & intriguing, entertaining & slightly sinister. Mirrored imagery creates a unique recognisable brand feel. The colour palette is dark yet vibrant – a black base with colourful elements & typography. The tone of voice is tongue in cheek and playful to appeal to a younger audience, for example the headline “golfers, boozers, winners, losers!”

Bunkers! Website

Creative • Branding • Digital • Print

Let's Talk
OUR SERVICES
Aug
08

OPES FINANCIAL PARTNERS

Financial Services Website Design

OPES

London’s leading financial intermediaries since 2011.

The Challenge

A distinctive rebrand and website were required for London’s leading financial intermediaries, OPES.

Our Objective

To create complete standout for OPES within the relatively conservative financial sector.

Branding

For the logo, we built on their original logo mark, inspired by the ‘rune’ symbol of wealth. We added to this a classic serif font in all capital letters for an overall confident and dependable feel.

In developing the overall branding we curated a selection of striking, abstract imagery to engage with the emotive side of a wide range of clients and to ensure cut through in all communications.

Website

To achieve maximum engagement, we started by making the UX straightforward and as simple to navigate as possible.  On the design side, we created a clean contemporary overall look for the website in order to offset the brand’s unusual, eclectic style of imagery supporting the company’s endeavour to engage with a broad range of clients.

The brand roll-out also included stationery and business cards.

• Creative • Branding • Digital • Print

Let's Talk
OUR SERVICES
Aug
08

JEAN-PIERRE NOEL

Coaching Website & Content Design Case Study

JEAN-PIERRE NOEL

Bespoke, personalised coaching services to support executives in executive remuneration.

The Challenge

Create a new brand and website to showcase Jean Pierre’s senior professional status and in-depth corporate experience.

Our Objective

To create and launch a professional brand and website which blends classic, contemporary and corporate elements.

Branding

Starting with the brand identity, we created a logo mark that epitomises Jean Pierre’s quietly confident, professional appeal; with a modern monogram paired with a serif font, the overall effect is an individual and elegant logomark, with a clean cut look that works well with the client’s name.

Website

Our aim was a simple UX and a professional, high-end feel to the overall website design and layouts; this was to ensure its appeal to c-suite clients and senior executives.

The content was kept straightforward and accessible to suit the brand’s time-poor target audience and throughout the site, the photography has been retouched/recoloured for a consistent, professional, polished result.

We built the website in Squarespace for client flexibility and ease of updating content moving forward.

Creative • Branding • Website Design

Let's Talk
OUR SERVICES

IM

IM is a specialist branding, marketing & creative agency. Established in London, our purpose is to deliver formidable branding, marketing and creative expertise for startups, SME’s and blue-chip companies.

IM London

Registered address
95 Mortimer Street,
London W1W 7ST
United Kingdom

Useful Links

Our Services
Our Expertise
Our Blog
Contact Us
Privacy Policy
Careers

Connect
© IM London 2021. All Rights Reserved

By continuing to use the site, you agree to the use of cookies. See our Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close