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Blog Archives

Nov

LIVIN ESTATE AGENTS

Livin Estate Agents

South London based Estate Agency

The challenge

Two experienced and successful estate agents decided to set up their own agency, first in Croydon, London. Taking a leap to set up in direct competition with a large number of very established brands required great entrepreneurial skills along with a strong and unique brand.

Key objective

The objective was to create a brand that reflected the founders’ values centred around the community and genuine relationships, and resonated with all their target audiences. It was also important that the brand stood out in a busy marketplace and could scale to support the team’s future growth plans.

Our approach

Naming > Brand foundations > Brand Identity > Stationery > Signage > Marketing (print and social)

Final outcomes

We were able to support the founders with the creation of their brand and rollout to meet their time-sensitive launch and commercial operations. Deliverables included the visual identity, brand guidelines, signage and boards, stationery, flyers and social media templates. We enabled the internal team to take ownership of their marketing by providing them with support and tools to do so.

Branding • Creative • Signage • Marketing

LET'S TALK

Aug

CAPITAL PLACE PROPERTIES

CASE STUDY

Capital Place Properties

Luxury Property Brochure Design

A tailored, residential property acquisition, consultancy and design service for the prime and super-prime London market offering an integrated suite of services to prospective buyers in the capital’s most desirable areas.

The challenge

To design a strong pitch for two luxury interior design projects for Capital Place Properties – 55 Harrington Gardens and 25 Hyde Park Gardens

Key objective

To sell both luxury interior design concepts and services to the property developer

Our approach

Design branding > design brochure

Final outcomes

Delivery of a stunning and unique design portfolio showcasing the interior design concepts in a considered and compelling way which supported the client in achieving his key objective.

Branding • Creative • Brochures

About IM London’s brochure design services

IM London is a team of experienced professionals working with companies within a range of sectors such as aviation, hotel, property, education, healthcare and finance. We have 25 years of industry experience in producing standout and high quality brochures and digital brochures, managing the whole process from initial concept design through to production, handling layouts, graphics, imagery, copywriting, print finishes and more.

Get in touch today

Ready to create stunning brochures that leave a lasting impression on your target audience? Contact us today to learn more about our services.

Call us on +44 (0)20 7637 2614 or email hello@imlondon.co.uk

LET'S TALK

Dec

ESCAPADE SILVERSTONE

Brochure Design & Strategic Branding Case Study

Escapade Silverstone

Escapade’s goal is to create the ultimate experience for motorsport enthusiasts, providing a space which seamlessly merges hospitality and motorsport – right on the edge of the Silverstone track.

The challenge

The prestigious Escapade Silverstone project is aimed at attracting global investment clientele. IM was invited to create a luxury property prospectus and sales collateral, and to provide advice on the new website.

Key objective

To successfully launch this iconic racecourse luxury development.

Our approach

Refine brand palette > design propectus > map illustration > collateral rollout > advise on website

Final outcomes

Refined brand colour palette and style, creation of an illustrative map, design and artwork for a premium property prospectus and sales collateral with FAQs and financials. IM also provided strategic consulting on website design and new website journal pages.

Creative • Brochures • Illustration • Digital

About IM London’s brochure & strategic branding services

Get in touch today

Ready to kickstart your brand redesign and create stunning brochures that leave a lasting impression on your target audience? Contact us today to learn more about our services.

Call us on +44 (0)20 7637 2614 or email hello@imlondon.co.uk

LET'S TALK

Dec

FARILLIO

Luxury Property Website Design Case Study

Farillio is a Business Toolkit platform with guides, videos, templates and checklists, legal help and more! They offer a unique range of business toolkits on a subscription platform that enables companies to streamline their internal processes and free up time to focus on growth.

The challenge

To simplify a complicated offering into an easy digestible user journey, enticing users to sign up to the platform. To break the perception that Farillio is only a legal template platform and inform users of key benefits and similar use cases.

Objectives

To update the website to deliver an improved user experience that is both on brand and provides a seamless journey from inbound marketing in order to maximise visitor engagement. The website needs to clearly promote Farillio’s business toolkit platform and guide visitors through the journey to finding out more and signing up.

Our approach

Discovery > User Experience > Website Design > Delivery

Solution

Close collaboration with key stakeholders to ensure a user driven website which is straightforward and simple to navigate aiming to maximise conversions, teamed together with a clean, optimistic modern design.

User Experience • Website Design

About IM London’s website design services

Get in touch today

Ready to maximise conversions with stunning website design? Contact us today to learn more about our services.

Call us on +44 (0)20 7637 2614 or email hello@imlondon.co.uk

Let's Talk

OUR SERVICES

Jun

THE PURPOSEFUL COMPANY

The Purposeful Company

Transforming UK business with purposeful companies that serve the needs of society

The challenge

The Purposeful Company’s brand needed to reflect the unique positioning of the organisation and its mission to see purpose placed at the heart of UK business.

Key objectives

To reposition and refresh and brand and to roll it out to all communications.

Our approach

Discovery > brand refresh > website redesign > brand activation

Our work

From the discovery phase where we gained an understanding of the key stakeholders and the existing equity in the brand, we decided to approach the brand refresh by working with the existing logo and building a new, more contemporary look around it. We evolved the colour palette and fonts and deployed these in a more dynamic design style, to showcase the credibility of the team and the success of their evidence-based research in driving regulatory reform and policy change. The website was redesigned and simplified to widen its appeal to new audiences as well as retain and engage existing task force members; a new seamless, intuitive user experience with a simple, consistent call to action was created. With Reports being a key output of The Purposeful Company, IM has given a complete new look to these, starting with a Thought Leadership report ‘The Purpose Tapes’ published in May 2021.

The Purposeful Company

Branding • Redesign • Website • Report

Let's Talk

OUR SERVICES

Mar

THE HOLLIES

The Hollies
Littlecombe Park

Luxury, community focused, family-run care centre

The Challenge

The Hollies Care Centre needed a new brand architecture and visual identity as the business planned to increase services and double its capacity. In such a competitive market place the branding needed to stand out against its competition and communicate its strengths.

Objective

To create a brand framework that provides a platform for growth and engages with the target audience (residents and families), health professionals and employees in a way that truly represents the values held at the care centre and its owners.

Our approach

Research > Vision > Positioning > Brand architecture > Visual identity > Roll out

Branding

Research was conducted with all stakeholders which led to clarity of the brand vision and values along with a distinct positioning. The brand architecture was established and visual identity developed based around the Hollies, the renowned name for the centre. Aspirational branding with a warm colour palette and bespoke photography ensures a vibrant and positive tone.

Rollout

Brand assets and fresh communications throughout were created. On site this included wall graphics, floor etching, signage, vehicle livery, name badges and menus. A distinctive website with fresh imagery was designed with straight forward user experience. Consistently branded brochures, flyers, sponsorship and brand advertising have built a wider brand awareness, recognition and loyalty; whilst door drops, social media activity and tactical advertising continue to drive high enquiry levels and conversion. IM London continues to provide a brand guardianship role as well as ongoing marketing consultancy and services to support the growth of the business.

Research • Strategy • Branding • Creative • Photography • Digital • SEO • Print • Social Media • Livery • Signage

Let's Talk

OUR SERVICES

Feb

AMAYA

Amaya

Private Island Development

The challenge

IM was invited to create a brand for this exclusive private island hotel and private residences development in Belize and roll the brand out to all touch points. Brand name, market positioning, brand identity, brand style guidelines, website, digital marketing and collateral were all part of the brief.

Key objective

To put this private island ‘on the map’ through its luxury resort branding

Our approach

Insights > narrative > brand identity > brand roll out > on going marketing

Discovery and insights

From our discovery phase, our analysis and key findings directed us to the wealth of inspiration within the Mayan culture

Positioning and brand narrative

As a result, our positioning for the brand and the essence of the brand narrative were based around the Mayan theme. This led to a set of brand values built around the luxury of nature, sustainability, well being and the feeling of personal space. We translated these values into a look and feel that reflects ‘eco luxury’

Branding

The naming, visualisation, tone of voice and execution are in tune with the laid back luxury sought by the target audience; the logo is inspired by local Mayan artworks and the significant presence of turtles in the barrier reef; the colour palette reflects the turquoise, gold and green of the sea and rain forest.

Final outcomes

Brand logo, colour palette, visual language, tone of voice, guidelines, launch collateral, website, property & investor brochure suite, eDMs, website content and ongoing marketing services.

Naming • Branding • Creative • Brochures • Digital

LET'S TALK

Dec

TOM GOSLING

Start-up branding, website and collateral

The Challenge

As a seasoned board advisor in corporate governance, including 15 years as a partner at PwC, Tom Gosling wanted the brand for his start-up business to project his individual style and thinking as well as his first class track record in C Suite consulting.

Brand Objective

To create a distinctive brand within the very competitive market of small to medium sized professional consulting businesses and influencers in the area of responsible business.

IM’s Approach

POSITIONING > BRANDING > WEBSITE > COLLATERAL

Positioning and branding

To carve a niche for the business amongst a sea of ‘corporate’ consulting firms and influencers, the new brand was positioned to reflect Tom’s slightly quirky, individual and searching style of work, depth of thinking and trustworthiness; this was achieved by creating a clean, simple logo and using bold colours, informal fonts and abstract imagery – with a set of brand guidelines to bring the whole look and feel together.

Brand activation

Website

The website design puts life into the informal, edgy personality of Tom’s brand, whilst showcasing the depth of knowledge, evidence-based experience and integrity behind the services the brand offers; the site content achieves this by weaving the brand narrative around a curation of research papers, blogs, videos and podcasts. Visit Tom Gosling’s website tom-gosling.com

Collateral

As this is a start-up, the brand roll-out was kept straight forward with emphasis on the essentials only at this stage. Following the website launch, IM created brand style guides and templates in Microsoft PowerPoint and Word that can be used flexibly and cost effectively for many different needs.

“I’m delighted with the brand positioning and design delivered by IM to launch my business. From the initial briefing to completion the project ran seamlessly, on time and with great attention to detail. IM presented me with a range of ideas and helped me to define what I was looking for from the brand and then rapidly developed the detailed branding following that initial input. I have to say they really nailed it, pretty much first time.”

Sep

HENRY DANIEL ROMA

Henry Daniel Roma

Handbag & Leather Designer Goods

The challenge

To help this chic Italian brand create more impact within the highly competitive retail sector and strengthen its unique position within the luxury market.

Objectives

To refresh the existing Henry Daniel branding and create a strong platform for brand roll out, all in keeping with the brand’s values of fun, versatile, affordable luxury.

Our approach

Brand refresh > Design development > Activation

Branding

The new branding is elegant and classic to reflect the Italian design aesthetic and appeal to trend conscious consumers; meanwhile, the simplicity of the refreshed brand look ensures the brand works beautifully across a full range of materials.

Activation

The brand roll out has included the website, stationery, collateral, packaging and labels and a stunning lookbook designed by IM London to showcase the latest collections.

Branding • Creative • Brochure • Packaging

Let's Talk

OUR SERVICES

Sep

EBT SERVICES

EBT Services

Marine Fuel Trader

The challenge

Start-up marine fuel trader EBT Services approached IM to create a very specific and unique visual identity that would give them standout in a busy marketplace and provide a strong platform for brand development.

Our work

We created a number of design concepts based around a ‘droplet’ to represent the oil trade, ranging from more traditional to modern variations.

The chosen brand design features a mark with a reverse droplet splash and slight glow, plus a modern, geometric all caps font. The overall smart, contemporary look is combined with a bold, single minded use of colour and background, with the coloured dot on the ‘I’ complementing the colour of the mark to create a confident finished feel.

Stationery

The branding has been applied to stationery, including business cards.

Branding • Creative • Stationery

Let's Talk

OUR SERVICES

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Livin Estate Agents

The challenge

Key objective

Our approach

Final outcomes

CASE STUDY

Capital Place Properties

Luxury Property Brochure Design

The challenge

Key objective

Our approach

Final outcomes

About IM London’s brochure design services

Get in touch today

Brochure Design & Strategic Branding Case Study

Escapade Silverstone

The challenge

Key objective

Our approach

Final outcomes

About IM London’s brochure & strategic branding services

Get in touch today

Luxury Property Website Design Case Study

The challenge

Objectives

Our approach

Solution

About IM London’s website design services

Get in touch today

The Purposeful Company

The challenge

Key objectives

Our approach

Our work

The Hollies Littlecombe Park

The Challenge

Objective

Our approach

Branding

Rollout

Amaya

The challenge

Key objective

Our approach

Discovery and insights

Positioning and brand narrative

Branding

Final outcomes

TOM GOSLING

The Challenge

Brand Objective

IM’s Approach

POSITIONING > BRANDING > WEBSITE > COLLATERAL

Positioning and branding

Brand activation

Website

Collateral

Henry Daniel Roma

The challenge

Objectives

Our approach

Branding

Activation

EBT Services

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The Hollies
Littlecombe Park