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Blog Archives
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Dec
16

TOM GOSLING

TOM GOSLING

Start-up branding, website and collateral

The Challenge

As a seasoned board advisor in corporate governance, including 15 years as a partner at PwC, Tom Gosling wanted the brand for his start-up business to project his individual style and thinking as well as his first class track record in C Suite consulting.

Brand Objective

To create a distinctive brand within the very competitive market of small to medium sized professional consulting businesses and influencers in the area of responsible business.

IM’s Approach

POSITIONING  >  BRANDING  >  WEBSITE  >  COLLATERAL

Positioning and branding

To carve a niche for the business amongst a sea of ‘corporate’ consulting firms and influencers, the new brand was positioned to reflect Tom’s slightly quirky, individual and searching style of work, depth of thinking and trustworthiness; this was achieved by creating a clean, simple logo and using bold colours, informal fonts and abstract imagery – with a set of brand guidelines to bring the whole look and feel together.

Tom Gosling Branding

Brand activation

Website

The website design puts life into the informal, edgy personality of Tom’s brand, whilst showcasing the depth of knowledge, evidence-based experience and integrity behind the services the brand offers; the site content achieves this by weaving the brand narrative around a curation of research papers, blogs, videos and podcasts. Visit Tom Gosling’s website tom-gosling.com

Collateral

As this is a start-up, the brand roll-out was kept straight forward with emphasis on the essentials only at this stage.  Following the website launch, IM created brand style guides and templates in Microsoft PowerPoint and Word that can be used flexibly and cost effectively for many different needs.

Tom Gosling Website
Tom Gosling Website on Phone
Tom Gosling Word Template
“I’m delighted with the brand positioning and design delivered by IM to launch my business. From the initial briefing to completion the project ran seamlessly, on time and with great attention to detail. IM presented me with a range of ideas and helped me to define what I was looking for from the brand and then rapidly developed the detailed branding following that initial input. I have to say they really nailed it, pretty much first time.”
Sep
11

HENRY DANIEL ROMA

HENRY DANIEL ROMA

Handbag & Leather Designer Goods

The challenge

To help this chic Italian brand create more impact within the highly competitive retail sector and strengthen its unique position within the luxury market.

Objectives

To refresh the existing Henry Daniel branding and create a strong platform for brand roll out, all in keeping with the brand’s values of fun, versatile, affordable luxury.  

Our approach

Brand refresh > Design development > Activation

Branding

The new branding is elegant and classic to reflect the Italian design aesthetic and appeal to trend conscious consumers; meanwhile, the simplicity of the refreshed brand look ensures the brand works beautifully across a full range of materials.  

Activation

The brand roll out has included the website, stationery, collateral, packaging and labels and a stunning lookbook designed by IM London to showcase the latest collections.

Branding • Creative • Brochure • Packaging

LET'S TALK
Sep
11

EBT SERVICES

EBT Services

Marine Fuel Trader

The challenge

Start-up marine fuel trader EBT Services approached IM to create a very specific and unique visual identity that would give them standout in a busy marketplace and provide a strong platform for brand development. 

Our work

We created a number of design concepts based around a ‘droplet’ to represent the oil trade, ranging from more traditional to modern variations. 

The chosen brand design features a mark with a reverse droplet splash and slight glow, plus a modern, geometric all caps font. The overall smart, contemporary look is combined with a bold, single minded use of colour and background, with the coloured dot on the ‘I’ complementing the colour of the mark to create a confident finished feel.

Stationery

The branding has been applied to stationery, including business cards.

Branding • Creative • Stationery

LET'S TALK
Sep
02

AMAYA

AMAYA

Private Island Development

The challenge

IM was invited to create a brand for this exclusive private island hotel development in Belize and roll the brand out to all touch points. Brand name, market positioning, brand identity, brand style guidelines, website, digital marketing and collateral were all part of the brief.  

Key objective

To put this private island ‘on the map’ through it luxury resort branding

Our approach

Insights > narrative > brand identity > brand roll out > on going marketing

Discovery and insights

From our discovery phase, our analysis and key findings directed us to the wealth of inspiration within the Mayan culture

Positioning and brand narrative

As a result, our positioning for the brand and the essence of the brand narrative were based around the Mayan theme. This led to a set of brand values built around the luxury of nature, sustainability, well being and the feeling of personal space.

We translated these values into a look and feel that reflect ‘eco luxury’   

Branding

The naming, visualisation, tone of voice and execution are in tune with the laid back luxury sought by the target audience; the logo is inspired by local Mayan artworks and the significant presence of turtles in the barrier reef; the colour palette reflects the turquoise, gold and green of the sea and rain forest. 

Final outcomes: brand logo, colour palette, visual language, tone of voice, guidelines, launch collateral, website investor brochures, E newsletters, website, content and ongoing marketing services.

 

Naming • Branding • Creative • Brochures

LET'S TALK
Jun
12

WILLOW WALK HOMES

WILLOW WALK HOMES

Property Developer

The challenge and objective 

Create and launch a new property brand to showcase the ethical, traditional and community values of the business.  

Our approach

Logo concepts > brand design > brand style sheet > website  

Branding

IM created a modern premium logo with a touch of whimsy in it which is designed to reflect the individual crafting and tailoring that goes into every property.  The use of soft green as the primary colour reflects the sustainability principles which are a top priority for the business.  A brand style sheet was created to support the integrity and consistency of the branding.

Website

To launch the new branding, we designed and built a clean, simple website that showcases the properties themselves and brings focus to the high quality of the products, the personal service touches, as well as the smart use of high tech and the unwavering sustainability values that underpin everything.   

To engage customers and prospects and drive conversion, we included a range of easy, highly visible options for getting in touch.

Outcome

The branding is a key support for the business owners’ dream of creating exquisite family homes in the heart of the Suffolk countryside. 

Creative • Branding • Digital

LET'S TALK
May
27

DISCOVERY

DISCOVERY

Global leader in real life entertainment

IM Dubai was engaged to provide strategic marketing and consulting to Discovery in the UAE and throughout the Region over a 12 month period.

Applying the local expertise acquired by our team on the ground in the Middle East, the work involved a wide scope of branding and marketing areas.

The above included strategic direction and planning,  partnerships & alliances,  creative thinking, concepts, design and project management 

 

Consultancy • Strategy • Concepts

LET'S TALK
May
22

OPALION

OPALION

Plastics & Biodegradable Bags Manufacturer

The challenge

Create a highly engaging way of presenting and selling Opalion’s products and services, including their complicated technical information and important sustainability credentials.  

 Objective

To re-invent Opalion’s collateral, fact sheets and presentations with a visually led solution that engages customers and all other stakeholders.  

Our approach

Discovery > visual concepts > design development > artworks > brand guidelines

Our work

IM transformed the brand’s communications by turning company information, detailed specifications and processes into simple illustrations and infographics; this has given the brand a unique style and strong stand out within the complex B2B plastics supply market.

The new brand communications are more informal, but remain highly informative, making key information easily accessible and understandable.    The overall look and feel and tone of voice are also designed to convey the eco-friendly spirit of the company and its use of resources.

Outcome

Brand Guidelines were provided to give clear direction for further roll out and to ensure brand consistency and integrity for the long term. 

Creative • Infographics • Brochure • Illustration

LET'S TALK
Apr
28

EMERGING ADVISORY

EMERGING ADVISORY

Property management, investment & marketing agency

The challenge

To create a brand to meet the aspirations, values and business model complexity of the organisation.  

Our objective

To create, launch and market an aspirational identity in keeping with the positioning of the business in global markets.   

Our approach

Discovery > Brand Identity > Website > Launch

 Our work

Following our discovery phase to fully understand the team’s thinking and the needs of the business, we created a fresh, modern, digital savvy brand identity and developed the design to form a strong brand platform for roll out.

In launching the brand, the focus was to portray the team’s credibility in delivering tailored solutions within a global and increasingly digital property sector.

For the website in particular, IM needed to showcase their client’s property developments as well as communicating and engaging potential new clients by marketing their full range of services.

Visual messaging was key from the start with iconography, illustration, image style playing a vital role within the website user experience and flow, as well as other communications.

Creative • Branding • Digital • Illustration

LET'S TALK
Apr
27

RISE & LEAD

RISE & LEAD

Executive leadership coaching, mentoring & consulting

The Challenge

Founder, Asra, set very high aspirations for the launch of her Executive leadership coaching, mentoring and consulting business.

Objectives

To create strong points of difference and brand standout in a very competitive market, with focus on the owner’s ambitions and strengths.

Our Approach

Brand vision & values > Brand Identity > Website > Video > Brand Guidelines

Our Work

We developed a strong foundation of vision and values from which to build the brand visual identity; the latter aimed to signify collaboration and confidence with its own special style.  The logo mark, colour palette, photography and illustrations provide a distinctive brand look and feel which lends itself well to a range of brand assets.

The website, which includes the brand story on video, sets out to encapsulate Asra’s unique approach by showcasing the brand values and assets through graphics, illustration, tone of voice and iconography. Particular care with the UX and attention to detail throughout the site were top priorities.

The strong visual identity has been integral to creating standout communications across social media.

Positioning • Creative • Branding • Digital • Illustration

LET'S TALK
Nov
27

BABA TURKISH GRILL DUBAI

BABA TURKISH GRILL DUBAI

Exciting new Turkish restaurant at The Westin five-star luxury beach resort, Dubai Marina

The Challenge

To launch a standout new restaurant brand in the very crowded Dubai dining out market.

Our Objective

To create a distinctive brand story and visual identity for this exciting new Turkish dining experience    

Our Approach

Brand story > Brand identity > Brand Activation

Our Work

Our story for the brand was built around the concept of ‘legendary’.

Celebrating the best of  Turkish culture and cuisine the focus of BABA is the outdoor ‘mangal’ – and as an integral part of traditional Turkish food culture, fathers or ‘babas’ are the ultimate chefs at the mangal (BBQ).  With this in mind, the essence of the BABA brand story is the endearing feeling the word may evoke as many ‘babas’ are ‘legendary’ to different people in different ways.

We created a very simple, distinctive and confident logo which applies itself well to a full range of brand materials from signage, to menus, to graphics to collateral. For marketing we added a ‘This is not fine dining” strapline & hashtag to emphasise the informal, welcoming and engaging atmosphere that turns exceptional food into unforgettable experiences.

Creative • Branding • Advertising • Print

Some images shown are the property of The Westin Dubai Mina Seyahi Beach Resort & Marina

LET'S TALK

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IM is a specialist branding, marketing & creative agency. Established in London and Dubai, our purpose is to deliver formidable branding, marketing and creative expertise for startups, SME’s and blue-chip companies.

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