HENRY DANIEL ROMA
To help this chic Italian brand create more impact within the highly competitive retail sector and strengthen its unique position within the luxury market.
To refresh the existing Henry Daniel branding and create a strong platform for brand roll out, all in keeping with the brand’s values of fun, versatile, affordable luxury.
Brand refresh > Design development > Activation
The new branding is elegant and classic to reflect the Italian design aesthetic and appeal to trend conscious consumers; meanwhile, the simplicity of the refreshed brand look ensures the brand works beautifully across a full range of materials.
The brand roll out has included the website, stationery, collateral, packaging and labels and a stunning lookbook designed by IM London to showcase the latest collections.
Branding • Creative • Brochure • Packaging
Start-up marine fuel trader EBT Services approached IM to create a very specific and unique visual identity that would give them standout in a busy marketplace and provide a strong platform for brand development.
We created a number of design concepts based around a ‘droplet’ to represent the oil trade, ranging from more traditional to modern variations.
The chosen brand design features a mark with a reverse droplet splash and slight glow, plus a modern, geometric all caps font. The overall smart, contemporary look is combined with a bold, single minded use of colour and background, with the coloured dot on the ‘I’ complementing the colour of the mark to create a confident finished feel.
The branding has been applied to stationery, including business cards.
Branding • Creative • Stationery
IM was invited to create a brand for this exclusive private island hotel development in Belize and roll the brand out to all touch points. Brand name, market positioning, brand identity, brand style guidelines, website, digital marketing and collateral were all part of the brief.
To put this private island ‘on the map’ through it luxury resort branding
Insights > narrative > brand identity > brand roll out > on going marketing
Discovery and insights
From our discovery phase, our analysis and key findings directed us to the wealth of inspiration within the Mayan culture
Positioning and brand narrative
As a result, our positioning for the brand and the essence of the brand narrative were based around the Mayan theme. This led to a set of brand values built around the luxury of nature, sustainability, well being and the feeling of personal space.
We translated these values into a look and feel that reflect ‘eco luxury’
The naming, visualisation, tone of voice and execution are in tune with the laid back luxury sought by the target audience; the logo is inspired by local Mayan artworks and the significant presence of turtles in the barrier reef; the colour palette reflects the turquoise, gold and green of the sea and rain forest.
Final outcomes: brand logo, colour palette, visual language, tone of voice, guidelines, launch collateral, website investor brochures, E newsletters, website, content and ongoing marketing services.
Naming • Branding • Creative • Brochures
WILLOW WALK HOMES
The challenge and objective
Create and launch a new property brand to showcase the ethical, traditional and community values of the business.
Logo concepts > brand design > brand style sheet > website
IM created a modern premium logo with a touch of whimsy in it which is designed to reflect the individual crafting and tailoring that goes into every property. The use of soft green as the primary colour reflects the sustainability principles which are a top priority for the business. A brand style sheet was created to support the integrity and consistency of the branding.
To launch the new branding, we designed and built a clean, simple website that showcases the properties themselves and brings focus to the high quality of the products, the personal service touches, as well as the smart use of high tech and the unwavering sustainability values that underpin everything.
To engage customers and prospects and drive conversion, we included a range of easy, highly visible options for getting in touch.
The branding is a key support for the business owners’ dream of creating exquisite family homes in the heart of the Suffolk countryside.
Creative • Branding • Digital
IM Dubai was engaged to provide strategic marketing and consulting to Discovery in the UAE and throughout the Region over a 12 month period.
Applying the local expertise acquired by our team on the ground in the Middle East, the work involved a wide scope of branding and marketing areas.
The above included strategic direction and planning, partnerships & alliances, creative thinking, concepts, design and project management
Consultancy • Strategy • Concepts
Create a highly engaging way of presenting and selling Opalion’s products and services, including their complicated technical information and important sustainability credentials.
To re-invent Opalion’s collateral, fact sheets and presentations with a visually led solution that engages customers and all other stakeholders.
Discovery > visual concepts > design development > artworks > brand guidelines
IM transformed the brand’s communications by turning company information, detailed specifications and processes into simple illustrations and infographics; this has given the brand a unique style and strong stand out within the complex B2B plastics supply market.
The new brand communications are more informal, but remain highly informative, making key information easily accessible and understandable. The overall look and feel and tone of voice are also designed to convey the eco-friendly spirit of the company and its use of resources.
Brand Guidelines were provided to give clear direction for further roll out and to ensure brand consistency and integrity for the long term.
Creative • Infographics • Brochure • Illustration
To create a brand to meet the aspirations, values and business model complexity of the organisation.
To create, launch and market an aspirational identity in keeping with the positioning of the business in global markets.
Discovery > Brand Identity > Website > Launch
Following our discovery phase to fully understand the team’s thinking and the needs of the business, we created a fresh, modern, digital savvy brand identity and developed the design to form a strong brand platform for roll out.
In launching the brand, the focus was to portray the team’s credibility in delivering tailored solutions within a global and increasingly digital property sector.
For the website in particular, IM needed to showcase their client’s property developments as well as communicating and engaging potential new clients by marketing their full range of services.
Visual messaging was key from the start with iconography, illustration, image style playing a vital role within the website user experience and flow, as well as other communications.
Creative • Branding • Digital • Illustration
RISE & LEAD
Founder, Asra, set very high aspirations for the launch of her Executive leadership coaching, mentoring and consulting business.
To create strong points of difference and brand standout in a very competitive market, with focus on the owner’s ambitions and strengths.
Brand vision & values > Brand Identity > Website > Video > Brand Guidelines
We developed a strong foundation of vision and values from which to build the brand visual identity; the latter aimed to signify collaboration and confidence with its own special style. The logo mark, colour palette, photography and illustrations provide a distinctive brand look and feel which lends itself well to a range of brand assets.
The website, which includes the brand story on video, sets out to encapsulate Asra’s unique approach by showcasing the brand values and assets through graphics, illustration, tone of voice and iconography. Particular care with the UX and attention to detail throughout the site were top priorities.
The strong visual identity has been integral to creating standout communications across social media.
Positioning • Creative • Branding • Digital • Illustration
BABA TURKISH GRILL DUBAI
To launch a standout new restaurant brand in the very crowded Dubai dining out market.
To create a distinctive brand story and visual identity for this exciting new Turkish dining experience
Brand story > Brand identity > Brand Activation
Our story for the brand was built around the concept of ‘legendary’.
Celebrating the best of Turkish culture and cuisine the focus of BABA is the outdoor ‘mangal’ – and as an integral part of traditional Turkish food culture, fathers or ‘babas’ are the ultimate chefs at the mangal (BBQ). With this in mind, the essence of the BABA brand story is the endearing feeling the word may evoke as many ‘babas’ are ‘legendary’ to different people in different ways.
We created a very simple, distinctive and confident logo which applies itself well to a full range of brand materials from signage, to menus, to graphics to collateral. For marketing we added a ‘This is not fine dining” strapline & hashtag to emphasise the informal, welcoming and engaging atmosphere that turns exceptional food into unforgettable experiences.
Creative • Branding • Advertising • Print
Some images shown are the property of The Westin Dubai Mina Seyahi Beach Resort & Marina