Portfolios Archive • IM London

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Blog Archives

Jun

THE PURPOSEFUL COMPANY

Transforming UK business with purposeful companies that serve the needs of society

The challenge
The Purposeful Company’s brand needed to reflect the unique positioning of the organisation and its mission to see purpose placed at the heart of UK business.

Key objectives
To reposition and refresh and brand and to roll it out to all communications.

Our approach
Discovery > brand refresh > website redesign > brand activation

Our work
From the discovery phase where we gained an understanding of the key stakeholders and the existing equity in the brand, we decided to approach the brand refresh by working with the existing logo and building a new, more contemporary look around it.

We evolved the colour palette and fonts and deployed these in a more dynamic design style, to showcase the credibility of the team and the success of their evidence-based research in driving regulatory reform and policy change.

The website was redesigned and simplified to widen its appeal to new audiences as well as retain and engage existing task force members; a new seamless, intuitive user experience with a simple, consistent call to action was created.

With Reports being a key output of The Purposeful Company, IM has given a complete new look to these, starting with a Thought Leadership report ‘The Purpose Tapes’ published in May 2021.

The Purposeful Company

Branding • Redesign • Website • Report

LET'S TALK

Mar

THE HOLLIES

THE HOLLIES
Littlecombe Park

Luxury, community focused, family-run care centre

The Challenge
The Hollies Care Centre needed a new brand architecture and visual identity as the business planned to increase services and double its capacity.

In such a competitive market place the branding needed to stand out against its competition and communicate its strengths.

Objective
To create a brand framework that provides a platform for growth and engages with the target audience (residents and families), health professionals and employees in a way that truly represents the values held at the care centre and its owners.

Our approach
Research > Vision > Positioning > Brand architecture > Visual identity > Roll out

Branding
Research was conducted with all stakeholders which led to clarity of the brand vision and values along with a distinct positioning.

The brand architecture was established and visual identity developed based around the Hollies, the renowned name for the centre.

Aspirational branding with a warm colour palette and bespoke photography ensures a vibrant and positive tone.

Rollout
Brand assets and fresh communications throughout were created. On site this included wall graphics, floor etching, signage, vehicle livery, name badges and menus.

A distinctive website with fresh imagery was designed with straight forward user experience.

Consistently branded brochures, flyers, sponsorship and brand advertising have built a wider brand awareness, recognition and loyalty; whilst door drops, social media activity and tactical advertising continue to drive high enquiry levels and conversion.

IM London continues to provide a brand guardianship role as well as ongoing marketing consultancy and services to support the growth of the business.

Research • Strategy • Branding • Creative • Photography • Digital • SEO • Print • Social Media • Livery • Signage

LET'S TALK

Feb

AMAYA

Private Island Development

The challenge
IM was invited to create a brand for this exclusive private island hotel and private residences development in Belize and roll the brand out to all touch points. Brand name, market positioning, brand identity, brand style guidelines, website, digital marketing and collateral were all part of the brief.

Key objective
To put this private island ‘on the map’ through its luxury resort branding

Our approach
Insights > narrative > brand identity > brand roll out > on going marketing

Discovery and insights
From our discovery phase, our analysis and key findings directed us to the wealth of inspiration within the Mayan culture

Positioning and brand narrative
As a result, our positioning for the brand and the essence of the brand narrative were based around the Mayan theme. This led to a set of brand values built around the luxury of nature, sustainability, well being and the feeling of personal space.

We translated these values into a look and feel that reflects ‘eco luxury’

Branding
The naming, visualisation, tone of voice and execution are in tune with the laid back luxury sought by the target audience; the logo is inspired by local Mayan artworks and the significant presence of turtles in the barrier reef; the colour palette reflects the turquoise, gold and green of the sea and rain forest.

Final outcomes: brand logo, colour palette, visual language, tone of voice, guidelines, launch collateral, website, property & investor brochure suite, eDMs, website content and ongoing marketing services.

Naming • Branding • Creative • Brochures • Digital

LET'S TALK

Dec

TOM GOSLING

Start-up branding, website and collateral

The Challenge

As a seasoned board advisor in corporate governance, including 15 years as a partner at PwC, Tom Gosling wanted the brand for his start-up business to project his individual style and thinking as well as his first class track record in C Suite consulting.

Brand Objective

To create a distinctive brand within the very competitive market of small to medium sized professional consulting businesses and influencers in the area of responsible business.

IM’s Approach

POSITIONING > BRANDING > WEBSITE > COLLATERAL

Positioning and branding

To carve a niche for the business amongst a sea of ‘corporate’ consulting firms and influencers, the new brand was positioned to reflect Tom’s slightly quirky, individual and searching style of work, depth of thinking and trustworthiness; this was achieved by creating a clean, simple logo and using bold colours, informal fonts and abstract imagery – with a set of brand guidelines to bring the whole look and feel together.

Brand activation

Website

The website design puts life into the informal, edgy personality of Tom’s brand, whilst showcasing the depth of knowledge, evidence-based experience and integrity behind the services the brand offers; the site content achieves this by weaving the brand narrative around a curation of research papers, blogs, videos and podcasts. Visit Tom Gosling’s website tom-gosling.com

Collateral

As this is a start-up, the brand roll-out was kept straight forward with emphasis on the essentials only at this stage. Following the website launch, IM created brand style guides and templates in Microsoft PowerPoint and Word that can be used flexibly and cost effectively for many different needs.

“I’m delighted with the brand positioning and design delivered by IM to launch my business. From the initial briefing to completion the project ran seamlessly, on time and with great attention to detail. IM presented me with a range of ideas and helped me to define what I was looking for from the brand and then rapidly developed the detailed branding following that initial input. I have to say they really nailed it, pretty much first time.”

Sep

HENRY DANIEL ROMA

Handbag & Leather Designer Goods

The challenge

To help this chic Italian brand create more impact within the highly competitive retail sector and strengthen its unique position within the luxury market.

Objectives

To refresh the existing Henry Daniel branding and create a strong platform for brand roll out, all in keeping with the brand’s values of fun, versatile, affordable luxury.

Our approach

Brand refresh > Design development > Activation

Branding

The new branding is elegant and classic to reflect the Italian design aesthetic and appeal to trend conscious consumers; meanwhile, the simplicity of the refreshed brand look ensures the brand works beautifully across a full range of materials.

Activation

The brand roll out has included the website, stationery, collateral, packaging and labels and a stunning lookbook designed by IM London to showcase the latest collections.

Branding • Creative • Brochure • Packaging

LET'S TALK

Sep

EBT SERVICES

EBT Services

Marine Fuel Trader

The challenge

Start-up marine fuel trader EBT Services approached IM to create a very specific and unique visual identity that would give them standout in a busy marketplace and provide a strong platform for brand development.

Our work

We created a number of design concepts based around a ‘droplet’ to represent the oil trade, ranging from more traditional to modern variations.

The chosen brand design features a mark with a reverse droplet splash and slight glow, plus a modern, geometric all caps font. The overall smart, contemporary look is combined with a bold, single minded use of colour and background, with the coloured dot on the ‘I’ complementing the colour of the mark to create a confident finished feel.

Stationery

The branding has been applied to stationery, including business cards.

Branding • Creative • Stationery

LET'S TALK

Jun

WILLOW WALK HOMES

Property Developer

The challenge and objective

Create and launch a new property brand to showcase the ethical, traditional and community values of the business.

Our approach

Logo concepts > brand design > brand style sheet > website

Branding

IM created a modern premium logo with a touch of whimsy in it which is designed to reflect the individual crafting and tailoring that goes into every property. The use of soft green as the primary colour reflects the sustainability principles which are a top priority for the business. A brand style sheet was created to support the integrity and consistency of the branding.

Website

To launch the new branding, we designed and built a clean, simple website that showcases the properties themselves and brings focus to the high quality of the products, the personal service touches, as well as the smart use of high tech and the unwavering sustainability values that underpin everything.

To engage customers and prospects and drive conversion, we included a range of easy, highly visible options for getting in touch.

Outcome

The branding is a key support for the business owners’ dream of creating exquisite family homes in the heart of the Suffolk countryside.

Creative • Branding • Digital

LET'S TALK

May

DISCOVERY

Global leader in real life entertainment

IM Dubai was engaged to provide strategic marketing and consulting to Discovery in the UAE and throughout the Region over a 12 month period.

Applying the local expertise acquired by our team on the ground in the Middle East, the work involved a wide scope of branding and marketing areas.

The above included strategic direction and planning, partnerships & alliances, creative thinking, concepts, design and project management.

Consultancy • Strategy • Concepts

LET'S TALK

May

OPALION

Plastics & Biodegradable Bags Manufacturer

The challenge

Create a highly engaging way of presenting and selling Opalion’s products and services, including their complicated technical information and important sustainability credentials.

Objective

To re-invent Opalion’s collateral, fact sheets and presentations with a visually led solution that engages customers and all other stakeholders.

Our approach

Discovery > visual concepts > design development > artworks > brand guidelines

Our work

IM transformed the brand’s communications by turning company information, detailed specifications and processes into simple illustrations and infographics; this has given the brand a unique style and strong stand out within the complex B2B plastics supply market.

The new brand communications are more informal, but remain highly informative, making key information easily accessible and understandable. The overall look and feel and tone of voice are also designed to convey the eco-friendly spirit of the company and its use of resources.

Outcome

Brand Guidelines were provided to give clear direction for further roll out and to ensure brand consistency and integrity for the long term.

Creative • Infographics • Brochure • Illustration

LET'S TALK

Apr

EMERGING ADVISORY

Property management, investment & marketing agency

The challenge

To create a brand to meet the aspirations, values and business model complexity of the organisation.

Our objective

To create, launch and market an aspirational identity in keeping with the positioning of the business in global markets.

Our approach

Discovery > Brand Identity > Website > Launch

Our work

Following our discovery phase to fully understand the team’s thinking and the needs of the business, we created a fresh, modern, digital savvy brand identity and developed the design to form a strong brand platform for roll out.

In launching the brand, the focus was to portray the team’s credibility in delivering tailored solutions within a global and increasingly digital property sector.

For the website in particular, IM needed to showcase their client’s property developments as well as communicating and engaging potential new clients by marketing their full range of services.

Visual messaging was key from the start with iconography, illustration, image style playing a vital role within the website user experience and flow, as well as other communications.

Creative • Branding • Digital • Illustration

LET'S TALK

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THE PURPOSEFUL COMPANY

THE PURPOSEFUL COMPANY