Handbag & Leather Designer Goods
The Henry Daniel Roma brand and business has evolved and developed of time. IM was approached to refresh the visual identity and produce a stunning lookbook to showcase latest collections. The new branding is simple, elegant and classic to reflect the Italian design aesthetic and works beautifully across website, label, collateral and packaging.
Branding • Creative • Brochure • Packaging
Marine Fuel Trader
A start-up, EBT Services approached IM to create a very specific and unique visual identity that would provide stand out in the market place. We created a logo mark using a reversed droplet splash having the appearance of glowing from within to represent oil traded.
Branding • Creative • Stationery
Private Island Development
IM was approached to create a brand to take to market an exclusive private island development in Belize. IM provided naming and created a logo inspired by the local Mayan artwork and the significant presence of turtles in the barrier reef. The green, turquoise and gold colour palette reflect the rainforest, sea and Mayan culture. Investor brochures were designed to a high spec with stunning imagery and an aspirational tone of voice.
Naming • Branding • Creative • Brochures
Property Developer
IM was approached to work on a new property developer brand, Willow Walk Homes. The new brand needed to reflect the developers ethos of traditional country values and the use of sustainable building materials. The developer was using the latest building techniques and incorporated modern smart conveniences. IM created a modern premium logo which had a touch of whimsy to reflect the personal attention to detail which went into crafting every property.
Creative • Branding • Digital
Global leader in real life entertainment
IM Dubai has been engaged to provide strategic marketing and consulting to Discovery in the UAE and throughout the Region; by applying the local expertise acquired by our team on the ground in the Middle East, we are involved in a wide scope of branding and marketing areas – from strategic direction and planning, to partnerships & alliances, to creative thinking, concepts, design and project management
Consultancy • Strategy • Concepts
Plastics & Biodegradable Bags Manufacturer
IM was instructed by Opalion to design an engaging visually led sales brochure presenting complicated and detailed information; to showcase their sustainable, green, bio-gradable, bio-sourced and compostable products. The challenge was turning specifications and processes into simple illustrations and infographics with a unique brand style to stand out in the market place. Without existing brand guidelines IM developed a visual look for the brand setting guidelines for further promotional collateral and packaging.
Creative • Infographics • Brochure • Illustration
Property management, investment & marketing agency
IM spent time to understand the aspirations, business model complexity and values of the team at Emerging Advisory before rebranding with a modern, digital savvy, aspirational visual identity. The focus for this business was to portray the team’s credibility in delivering tailored solutions within a global and increasingly digital property sector.
IM understood that EA’s website had to work two-fold as a vehicle to sell their client’s developments plus marketing their own services to potential new clients. Visual messaging was key in developing the brand in terms of iconography, illustration, image style and website user experience and flow.
Creative • Branding • Digital • Illustration
Executive leadership coaching, mentoring & consulting
Founder, Asra set high aspirations for the launch of her Executive leadership coaching, mentoring and consulting business. In a very competitive market place the branding needed to stand out and represent her ambition and points of difference. We developed a strong foundation of vision and values from which to build the brand visual identity – signifying collaboration and confidence. Logo mark, colour palette, photography and illustrations provide distinctive brand assets within the visual identity. The website, including video, tells the story of Asra’s approach with attention to detail in the copy, graphics, illustration and iconography. The strong visual identity has been integral to creating standout communications across social media.
Positioning • Creative • Branding • Digital • Illustration
Exciting new Turkish restaurant at The Westin five-star luxury beach resort, Dubai Marina
IM Dubai was commissioned to create the branding including brand positioning and story, menu design and key visual for the new Baba Turkish Grill & Bar. We created a simple and distinctive logo and engaging brand story.
“Legendary”
Celebrating the best of Turkish cuisine, the focus of the restaurant is the outdoor barbecue or ‘mangal’. An integral part of Turkish food culture, traditionally fathers or ‘babas’ are the ultimate chefs at the BBQ.
With this in mind, the BABA brand story is built around the endearing feelings the word may evoke – many ‘babas’ are ‘legendary’ to different people in special ways.
“This is not fine dining” strapline & hashtag was introduced to communicate the informal and welcoming atmosphere of the restaurant – a place to ‘get stuck in’ to exceptional food and share unforgettable experiences.
Creative • Branding • Advertising • Print
Some images shown are the property of The Westin Dubai Mina Seyahi Beach Resort & Marina
An edgy new adult crazy golf concept
IM London was commissioned to create the branding and website for a funky new adult crazy golf concept ‘BUNKERS!’, aimed at millennials & generation Z.
The logo is made up of wacky, eclectic and bold letterforms with a dynamic sense of movement, representing the fun and varied nature of the offering.
The website has a simple UX, with main imagery inspired by a theme park, with an eye catching ‘glitch’ effect applied. The main focus of the site is to get bookings and showcase the crazy golf holes, which are the best in the industry & intriguing, entertaining & slightly sinister. Mirrored imagery creates a unique recognisable brand feel. The colour palette is dark yet vibrant – a black base with colourful elements & typography. The tone of voice is tongue in cheek and playful to appeal to a younger audience, for example the headline “golfers, boozers, winners, losers!”
• Creative • Branding • Digital • Print
