The challenge

To help build and maintain Peninsula Petroleum’s position as a trusted, global leader in integrated marine services, storage and supply.

Objective

To provide continuous marketing services, corporate communications and internal communications to support the company’s business plan from 2014 to 2020.

Marketing services 

Helping to evolve the brand over time, IM has created a full range of communications from concepts through to design and artwork; our work included advertising campaigns (digital & press), brochures, flyers, events, displays, merchandise, corporate gifts, invitations, presentations and project management.

Corporate communications

To showcase the company’s corporate image and credentials, IM produced Peninsula’s major market studies, Annual Reports and key presentation materials over a 5 year period; the work involved concept creation to artwork delivery, including  infographics, iconography and financial reporting, in both digital format and print versions.

Internal communications

IM worked closely with the company to bring the brand to life for their employees in worldwide offices; in particular in setting up the brand values, launching the values internally through digital communications, collateral, a bespoke video and events.  Ongoing internal campaigns included monthly E newsletters to all employees to showcase achievements, encourage collaboration and drive team spirit throughout the business.   

Outcome

Peninsula has built a high profile and impeccable reputation in its sector over the years, and the company continues to grow in value and operational scale.