Luxury Hotel Marketing Case Study

The Challenge

To promote Jumeirah Hotels & Resorts as an outstanding luxury brand and raise the profile of its individual hotels, UK hotels, European hotels and global network

Key objective

To deliver targeted brand communications with tailored messaging to a range of consumer markets and intermediaries including travel agents and key influencers.

Our work

Over a seven year period, we delivered many brand marketing campaigns for Jumeirah Hotels & Resorts as well as several individual hotel launches in Europe.

Our work included design and development of branded communications according to brand guidelines – from consumer press advertising and global brochures to partnership promotions, hotel opening materials, menus, pull up banners and displays in hotels.

For B2B markets we created digital and print advertising, brochures, flyers and hotel fact sheets; all according to guidelines.

For internal branding and employees, we created a major brand engagement campaign which included digital, press and display advertising and collateral as well as on site communications in the hotels; the campaign was designed to drive recruitment, onboarding, brand engagement and career development across different hotels and departments. 

Outcome

A clear understanding of the brand, its values and its luxury market positioning through consistent brand delivery of corporate and leisure communications to fit the market; strong internal brand campaign and roll out to engender pride and stimulate career development with an advertising HR campaign, to drive recruitment.
https://www.jumeirah.com/