Atlantis The Palm commissioned IM Dubai to help re-position their spa with creative concepts designed to showcase the benefits of their health and beauty services. The campaign is  built around the lost world of Atlantis with underwater themed imagery. Each concept invites the viewer to lose negative and find positive at the spa through the different spa services, for example ‘lose chaos, find calm’ for their relaxation package. The visuals were pulled together using multiple stock images with extensive photo retouching work to create bespoke images for each of the spa themes.