Start-up marine fuel trader EBT Services approached IM to create a very specific and unique visual identity that would give them standout in a busy marketplace and provide a strong platform for brand development.
We created a number of design concepts based around a ‘droplet’ to represent the oil trade, ranging from more traditional to modern variations.
The chosen brand design features a mark with a reverse droplet splash and slight glow, plus a modern, geometric all caps font. The overall smart, contemporary look is combined with a bold, single minded use of colour and background, with the coloured dot on the ‘I’ complementing the colour of the mark to create a confident finished feel.
The branding has been applied to stationery, including business cards.