The challenge and objective 

Create and launch a new property brand to showcase the ethical, traditional and community values of the business.  

Our approach

Logo concepts > brand design > brand style sheet > website  

Branding

IM created a modern premium logo with a touch of whimsy in it which is designed to reflect the individual crafting and tailoring that goes into every property.  The use of soft green as the primary colour reflects the sustainability principles which are a top priority for the business.  A brand style sheet was created to support the integrity and consistency of the branding.

Website

To launch the new branding, we designed and built a clean, simple website that showcases the properties themselves and brings focus to the high quality of the products, the personal service touches, as well as the smart use of high tech and the unwavering sustainability values that underpin everything.   

To engage customers and prospects and drive conversion, we included a range of easy, highly visible options for getting in touch.

Outcome

The branding is a key support for the business owners’ dream of creating exquisite family homes in the heart of the Suffolk countryside.