The challenge

To help this chic Italian brand create more impact within the highly competitive retail sector and strengthen its unique position within the luxury market.

Objectives

To refresh the existing Henry Daniel branding and create a strong platform for brand roll out, all in keeping with the brand’s values of fun, versatile, affordable luxury.  

Our approach

Brand refresh > Design development > Activation

Branding

The new branding is elegant and classic to reflect the Italian design aesthetic and appeal to trend conscious consumers; meanwhile, the simplicity of the refreshed brand look ensures the brand works beautifully across a full range of materials.  

Activation

The brand roll out has included the website, stationery, collateral, packaging and labels and a stunning lookbook designed by IM London to showcase the latest collections.