Medtech Marketing Case Study
DOCTORLINK
A new digital platform allowing patients to access medical advice and manage appointments online through registered doctors.
The challenge
Doctor Link needed creative design and advice with their website to support the launch of their new digital platform and app.
Our approach
Discovery > UX > Website design > Content
Our work
Aimed at GP’s, the website redesign needed to be visually impactful with intelligent UX to suit the busy working lives of the target audience and functionality that supports an innovative symptom checker and online calculator.
To ensure stand out and to give structure and easy access to the high volume of information that had to be included, we produced an extensive bespoke icon suite for the website and app design.
We continued to provide marketing support to Doctor Link throughout the launch and the follow up period.
Creative • Digital • Iconography • Email marketing