IM was asked to position and launch this new market research platform.
Discovery > brand identity > website > collateral > marketing services
From our discovery phase we were able to provide market mapping and identify a niche positioning.
The branding was designed to reflect the founders’ vision to create a unique and engaging solution to mass discussion and nuanced insights.
The branding, website and full suite of communications and advertising were kept simple and to the point and designed with the key objective of prompting enquiries for conversion.
Creative • Branding • Strategy • Digital • Marketing • Print • PR •