To update the Century Capital website in order to appeal strongly to their predominantly business to business audience.
After a discovery phase to understand the different types of B2B clients they are dealing with, we worked on the UX to streamline the navigation and the calls to action.
A key priority was to simplify content before introducing a refreshed design which includes illustrations to ensure visual impact, a strong standout from their competitors and high engagement from users.
IM London specialise in Financial Services Marketing.
Creative • Digital • Illustration