PAMELA HARTIGAN FUND - SAÏD BUSINESS SCHOOL
IM London was honoured to be asked to create the branding and collateral to launch this new charitable fund.
The ‘Pamela Hartigan Fund’, formed by Oxford University’s Saïd Business School, is in memory of the late Pamela Hartigan.
Inspiration > Positioning > Brand Identity > Collateral
We took her vision for inspiring the next generation of leaders and in particular her work in Social Entrepreneurship at the School, as our brand inspiration.
The positioning and brand identity represent her sense of personal responsibility and commitment to the advancement of social entrepreneurship, using a flowing script for her name with a logo mark that represents the global nature of her reach.
The branding and the brochures were designed to reflect the warm and informal yet serious nature of the organisation.