The Purposeful Company
The Purposeful Company’s brand needed to reflect the unique positioning of the organisation and its mission to see purpose placed at the heart of UK business.
To reposition and refresh and brand and to roll it out to all communications.
From the discovery phase where we gained an understanding of the key stakeholders and the existing equity in the brand, we decided to approach the brand refresh by working with the existing logo and building a new, more contemporary look around it. We evolved the colour palette and fonts and deployed these in a more dynamic design style, to showcase the credibility of the team and the success of their evidence-based research in driving regulatory reform and policy change. The website was redesigned and simplified to widen its appeal to new audiences as well as retain and engage existing task force members; a new seamless, intuitive user experience with a simple, consistent call to action was created. With Reports being a key output of The Purposeful Company, IM has given a complete new look to these, starting with a Thought Leadership report ‘The Purpose Tapes’ published in May 2021.