RISE & LEAD
Founder, Asra set high aspirations for the launch of her Executive leadership coaching, mentoring and consulting business. In a very competitive market place the branding needed to stand out and represent her ambition and points of difference. We developed a strong foundation of vision and values from which to build the brand visual identity – signifying collaboration and confidence. Logo mark, colour palette, photography and illustrations provide distinctive brand assets within the visual identity. The website, including video, tells the story of Asra’s approach with attention to detail in the copy, graphics, illustration and iconography. The strong visual identity has been integral to creating standout communications across social media.
Positioning • Creative • Branding • Digital • Illustration