RISE & LEAD
Founder, Asra, set very high aspirations for the launch of her Executive leadership coaching, mentoring and consulting business.
To create strong points of difference and brand standout in a very competitive market, with focus on the owner’s ambitions and strengths.
We developed a strong foundation of vision and values from which to build the brand visual identity; the latter aimed to signify collaboration and confidence with its own special style. The logo mark, colour palette, photography and illustrations provide a distinctive brand look and feel which lends itself well to a range of brand assets.
The website, which includes the brand story on video, sets out to encapsulate Asra’s unique approach by showcasing the brand values and assets through graphics, illustration, tone of voice and iconography. Particular care with the UX and attention to detail throughout the site were top priorities.
The strong visual identity has been integral to creating standout communications across social media.