The challenge

Create a highly engaging way of presenting and selling Opalion’s products and services, including their complicated technical information and important sustainability credentials.  

 Objective

To re-invent Opalion’s collateral, fact sheets and presentations with a visually led solution that engages customers and all other stakeholders.  

Our approach

Discovery > visual concepts > design development > artworks > brand guidelines

Our work

IM transformed the brand’s communications by turning company information, detailed specifications and processes into simple illustrations and infographics; this has given the brand a unique style and strong stand out within the complex B2B plastics supply market.

The new brand communications are more informal, but remain highly informative, making key information easily accessible and understandable.    The overall look and feel and tone of voice are also designed to convey the eco-friendly spirit of the company and its use of resources.

Outcome

Brand Guidelines were provided to give clear direction for further roll out and to ensure brand consistency and integrity for the long term.