IM was instructed by Opalion to design an engaging visually led sales brochure presenting complicated and detailed information; to showcase their sustainable, green, bio-gradable, bio-sourced and compostable products. The challenge was turning specifications and processes into simple illustrations and infographics with a unique brand style to stand out in the market place. Without existing brand guidelines IM developed a visual look for the brand setting guidelines for further promotional collateral and packaging.