To create a brand to meet the aspirations, values and business model complexity of the organisation.
To create, launch and market an aspirational identity in keeping with the positioning of the business in global markets.
Following our discovery phase to fully understand the team’s thinking and the needs of the business, we created a fresh, modern, digital savvy brand identity and developed the design to form a strong brand platform for roll out.
In launching the brand, the focus was to portray the team’s credibility in delivering tailored solutions within a global and increasingly digital property sector.
For the website in particular, IM needed to showcase their client’s property developments as well as communicating and engaging potential new clients by marketing their full range of services.
Visual messaging was key from the start with iconography, illustration, image style playing a vital role within the website user experience and flow, as well as other communications.