Building distinctive brands through creativity

IM London. Experts in brand creation and strategy.

Building a Brand

Powerful branding starts with smart and creative thinking. We work with a range of businesses to create, build and strengthen their brands through creative flair, strategy and careful planning. No business is the same and neither is its brand strategy, that’s why at IM London we tailor our approach to each individual brief.

Brand Identity

Brand identity is how a brand looks, sounds and feels. Bringing a brand to life needs careful creative attention including a logo, a colour palette, typography, imagery, overall design and a tone of voice. At IM London we consider every detail to create a powerful image that is unique to each company we work with.


Rebranding can be an essential part of any business strategy. We understand that some companies may only look for a contemporary image refresh whereas others will require a complete brand overhaul depending on their objectives. At IM London we work closely with our clients to understand their specific needs and business requirements, and offer a creative, fresh and flexible approach to each individual brief.

Brand Guidelines

Brand guidelines are the building blocks of a successful brand. At IM London we specialise in creating, adapting, and evolving brand guidelines; offering each brand its own distinctive identity, style and character.

Some of the brands we’ve worked with

Strategy & Positioning


Brand Naming

Brand identity & Design

Guidelines & Toolkits

Brand Implementation

Brand Guardianship

How we can help

We’d love to share our branding expertise and find out about your requirements.
Please call us on 020 7637 2614 or email us at