Chat with us, powered by LiveChat

BUSINESS AUDITS •

LET'S TALK
closelogo
Need regular marketing support but only a few days a month?
We can help.

Just email us and tell us what you need:
hello@imlondon.co.uk or hello@imdubai.ae

Volatility in supply and demand, particularly within travel, hospitality and property sectors means a regular business health check is a smart way to maintain competitive advantage.

Customer Experience has emerged as the key driver of sustainable growth in the last few years and 86% of customers will pay more for experiences that deliver value.  Our Business Health Check is geared to helping organisations offer value at every touchpoint with their customers.

This is how it works:

Case studies

F&B

Client need: to increase footfall and spend for the restaurant chain

Our Business Heath Check: Audit of restaurant brand’s positioning, value proposition and consumer appeal through bespoke qualitative research and analysis; this led to a new value positioning, brand refresh and menu review.

LET'S TALK

Hotel

Client need: to transform their hotel brand from single property mid-market proposition to an upscale portfolio brand with several properties

Our Business Health Check: Analysis of market trends, gaps and insights, a brand audit and an assessment of internal competencies; the outcome was a new market positioning and branding with focus on sustainability along with an employee engagement and retention programme.

LET'S TALK

Property

Client need: to increase share of multi-million dollar commercial property developments

Our Business Health check: Review of recent bid styles, approach and outcomes leading to an innovative and creative led bid process aligned to multimedia style bid presentations.

LET'S TALK

IM Business Health Check

QUICK CHECK
  • Market trends

  • Audience check

  • Competitor check

  • Product check

  • Service check

  • Value review

  • Analysis

  • Next steps

BESPOKE CHECK
  • Brand audit

  • Value audit

  • Guest experience

  • Qualitative research

  • Quantitative research

  • Resources review

  • Operations

  • Employee engagement

  • Systems & support

  • Financials

  • Measurements

  • Recommendations

REMEDIES

  • Data driven solutions

  • New value proposition

  • New markets

  • New/refresh guest experience

  • Relaunch

  • Campaigns & communications

  • Develop employee experience

  • Training & mentoring

  • Talent profiling & retention

  • Systems & support

  • Measure, refine & improve

If you’re in need of a business health check, get in touch with one of offices:
IM London at hello@imlondon.co.uk or call +44 (0)20 7637 2614
IM Dubai at hello@imdubai.ae or call +971 (0) 50 586 7141

LET'S TALK
SERVICES

SELECTED WORK •

OUR WORK

IM

 

IM London

Registered address
95 Mortimer Street,
London W1W 7ST
United Kingdom

IM Dubai

Registered address
Fujairah – Creative Tower
P.O. Box 4422 Fujairah
UAE

Connect

Privacy Policy
Careers