Volatility in supply and demand, particularly within travel, hospitality and property sectors means a regular business health check is a smart way to maintain competitive advantage.
Customer Experience has emerged as the key driver of sustainable growth in the last few years and 86% of customers will pay more for experiences that deliver value. Our Business Health Check is geared to helping organisations offer value at every touchpoint with their customers.
This is how it works:
Client need: to increase footfall and spend for the restaurant chain
Our Business Heath Check: Audit of restaurant brand’s positioning, value proposition and consumer appeal through bespoke qualitative research and analysis; this led to a new value positioning, brand refresh and menu review.
Client need: to transform their hotel brand from single property mid-market proposition to an upscale portfolio brand with several properties
Our Business Health Check: Analysis of market trends, gaps and insights, a brand audit and an assessment of internal competencies; the outcome was a new market positioning and branding with focus on sustainability along with an employee engagement and retention programme.
Client need: to increase share of multi-million dollar commercial property developments
Our Business Health check: Review of recent bid styles, approach and outcomes leading to an innovative and creative led bid process aligned to multimedia style bid presentations.
IM Business Health Check