Macdonald Hotels & Resorts

When Macdonald Hotels & Resorts looked to improve returns from their frequent customers, IM London created and launched a loyalty rewards programme for both individual guests and corporate bookers. Market research, programme positioning, product design, financial modelling, along with programme naming, brand identity and brand guidelines were all delivered by IM London. IM London continues to support the management of the programme as well as designing all loyalty campaigns and communications.


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