hub by Premier Inn

When Whitbread, owner and operator of Premier Inn, spotted a gap in the market for a new style of urban hotel chain, IM London was brought in to develop the concept, name, identity and branding. The new brand is aimed at well-travelled, tech-savvy customers and here's a taster of the pre-opening branding and communications. With its distinctive acid green identity and informal approach, hub by Premier Inn is described as compact, contemporary and connected and is definitely set to shake up the hotel market – so watch this space!

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