Brand value is an important feature that must be well established in every business culture.
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” – Steve Jobs
Have a quick read on this article that we found interpreting brand values and illustrating how to control it —